Founded in 2016, the male grooming company Manscaped started out primarily as a performance marketing engine. The products were simply a way for the brand to use its expertise in social media ...

This article is sponsored by Manscaped. The product choices and opinions expressed are those of the sponsor and do not reflect those of the How-To Geek editorial staff. Depending on how much body hair ...

When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was ...

Manscaped makes a point of taking an unconventional approach to marketing. The men’s grooming brand doesn’t shy away from bold creative risks; it leans into them. For example, last year, Manscaped ...

It's time for consumer products companies to think below the male waist, and for investors to get in on that trend, according to Manscaped founder Paul Tran. "We tapped into a market that was ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Many shaving brands try to own a positioning around ...

SAN DIEGO--(BUSINESS WIRE)--Today, MANSCAPED™ and the Testicular Cancer Society (TCS) are proud to announce their recognition in this year’s esteemed Shorty Social Good Awards. The premier and leading ...

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Global Men’s Grooming and Lifestyle Consumer Brand Promotes Marcelo Kertész to CMO and Dave Estrin to CRO SAN DIEGO--(BUSINESS WIRE)--MANSCAPED™, the global men’s grooming company and lifestyle ...