The economic situation of your market impacts what you offer and how you present it to your target customers. For international marketing, the economics of the target market as well as the ...

Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

Looking to expand your business to reach a global market? Then it's important to learn how to create unique content for international markets. Content marketing is a powerful way for both B2B and B2C ...

Black Friday is no longer contained within US borders. Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over the world on that day. Learn more ...

Launching your business overseas can be an exciting and frightening endeavor. When you enter a new market, you will have new customers, new employees and new partners. It is important not to blindly ...

The International Marketing Club is a valuable resource for students to explore marketing in a global context. The club's mission is to provide a professional platform for students who are passionate ...

Winning marketing strategies and tactics that are successful in one region may fall completely flat in another. Communicating to customers across cultures and leading marketing professionals around ...

A critical examination of issues in international marketing and their relevance to business and society. The fourth number of the course code shows the level of the course. For example, in course ...

Access of our International Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...