Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

As recently as a few years ago, online marketing meant one thing: search marketing. And there were only two flavors of search marketing: search engine marketing (SEO) or paid search (PPC). Today, ...

In today’s hyper-connected world, your business can thrive or die based on your company's unique digital marketing plan. Many of your customers will come directly from an online location. Whether this ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

Due to popular misconceptions about marketing, it's important that you familiarize yourself with the role of this wide-ranging function. That includes taking a look at traditional marketing techniques ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...