This article is the last in a series of three from Osprey Health Consulting. In this third article we will cover the importance of insight and measurement in brand planning and provide the brand ...

Three factors are critical in developing keener insight. This post by Nathan Jaye, CFA was originally published on CFA Institute’s Enterprising Investor. Insight can be mysterious. It doesn’t have to ...

It is generally assumed that the literary creative process, especially poetic creation, starts with an inspiration. Popular descriptions of the poet creating a poem usually conjure up an image of a ...

We used to use phrases like market research and customer data. Now that ‘customer insight’ has become a buzzword, it implies that we used to not really understand our customers. Even if we had plenty ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...