Forbes contributors publish independent expert analyses and insights. Kate Vitasek covers how to crack the code on collaboration Tired of clear-cut influencer partnerships on social media? Heads-up: ...

If you’re reading this article, you’re likely interested in gaining more visibility. Whether you’re looking to bring in more leads, be seen as a thought leader in your field or, well, “influence” ...

An influencer on a social media site that is generated entirely by AI. As of 2025, there are no laws against AI influencer creation, although restrictions are expected. It is very frustrating for ...

A large follower base does not necessarily equate to real influence or sales conversion; businesses are rethinking influencer marketing strategies. Key influencer metrics are evolving beyond likes and ...

In recent years, influencer marketing has become a trendy way for companies to promote their products and services. It’s no secret that social media influencers can be a powerful force in marketing.

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

With a nod to digital life, Merriam-Webster has expanded its "influencer" definition to include a "person who is able to generate interest in something (such as a consumer product) by posting about it ...

A rule proposed by the Federal Trade Commission could present a challenge for the rapidly growing world of online influencers and endorsements. New regulations cracking down on fake reviews and ...