Forbes contributors publish independent expert analyses and insights. Kate Vitasek covers how to crack the code on collaboration Tired of clear-cut influencer partnerships on social media? Heads-up: ...

An influencer on a social media site that is generated entirely by AI. As of 2025, there are no laws against AI influencer creation, although restrictions are expected. It is very frustrating for ...

If you’re reading this article, you’re likely interested in gaining more visibility. Whether you’re looking to bring in more leads, be seen as a thought leader in your field or, well, “influence” ...

A large follower base does not necessarily equate to real influence or sales conversion; businesses are rethinking influencer marketing strategies. Key influencer metrics are evolving beyond likes and ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

A rule proposed by the Federal Trade Commission could present a challenge for the rapidly growing world of online influencers and endorsements. New regulations cracking down on fake reviews and ...

With a nod to digital life, Merriam-Webster has expanded its "influencer" definition to include a "person who is able to generate interest in something (such as a consumer product) by posting about it ...

Universities like Cornell, Duke, Tulane and USC now include classes (and clubs) on personal branding, acquiring followers and other skills for aspiring influencers, giving new meaning to social ...