In the mid-1920s, most Americans ate light breakfasts. Edward Bernays, who would eventually be considered the father of public relations, was hired by a company that sold bacon to promote the idea ...
Join me, Chris, as I brainstorm with a listener on how to turn a genius idea into an Amazon bestseller. We explore ways to identify niche products, and discuss passive income strategies using Amazon ...
The Lion King almost never got made. Disney executives were struggling to get it. In his bestselling book Originals, Adam Grant tells the story of how the creators of the movie finally got the green ...
You've got a great idea that will change your business for the better -- now all you need are some high-level executives to give you the backing you need. So, how you do sell your great idea to the ...
Imagine this: You wake up one morning, decide you’re done running your business, and list it for sale. By the next week, a buyer appears, signs the deal, and hands you a check. Sounds nice, right? Now ...
Stephen Key is an expert on licensing consumer-product ideas. His book about inventing, One Simple Idea, has been translated into six languages. Through inventRight, the coaching program Key cofounded ...
You have a great idea—a product tweak that will save your company money, a process change to increase your team’s productivity, or a plan for heading off a looming crisis. There’s just one snag: ...