Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

Forbes contributors publish independent expert analyses and insights. Benjamin Laker is a university professor who writes about leadership For example, over the past decade, the Middle East has ...

Navigating diverse global markets is becoming more complex due to rising regulatory demands alongside ongoing instability, trade disputes and geopolitical conflict. Countries are so interdependent ...

Growth forecasts have recovered since Liberation Day and have even improved for 2026. Yet, elevated inflation and U.S. dollar weakness are the lingering scars of the trade policy shocks, adding to ...

Amid global tariff hikes and protectionist trends, the key keywords for next year’s global market strategy have been identified as ‘supply chain restructuring,’ ‘physical artificial intelligence (AI), ...

For brands looking to expand their global footprint, partnerships offer an attractive and cost-effective strategy for doing so. Any international expansion comes with myriad challenges unique to each ...

Aware, Inc. has appointed Lona Therrien as its new Chief Marketing Officer, bringing over 15 years of cybersecurity industry experience to the role. Therrien will oversee Aware's global marketing ...

McDonald’s is teaming up with one of the most recognizable footwear brands in the world, today announcing a partnership with Crocs for the companies’ first-ever collaboration. The collab includes a ...

Chinese EV automaker ZEEKR is returning to Las Vegas this January to showcase its EV technology in the US during the 2024 Consumer Electronics Show (CES). ZEEKR intends to showcase three of its most ...