So, someone has burst your entrepreneur bubble by introducing you to the marketing funnel, also known as the marketing ladder. It's a metaphor for the customer journey, referring to the five phases ...

Opinions expressed by Entrepreneur contributors are their own. In Franchise Your Business, author and franchise consultant Mark Siebert delivers the ultimate how-to guide to employing one of the ...

Advantages & Disadvantages of Co-Branding Among Franchises. In franchise co-branding, two or more franchise brands advertise together to market and sell a new product. For example, in 1999 the ...

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs who have developed a successful business often wonder if they should franchise as a way to expand their operations. Like ...

To create a viable franchise plan, you have to choose the right structure. It’s one of the most important steps you will take in franchising a business, as it ultimately defines the entire ...

Franchising, as a model for business expansion, has seen great worldwide success in recent decades. According to the International Franchise Association, there are more than 825,000 franchised ...