This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

How brands use small batch and limited edition language in fashion and lifestyle, and why production numbers can reveal a gap ...

Parsons’ School of Fashion (SOF) leads the industry into a future where access, inclusion, equity, and sustainability are the standard. We cultivate a fashion community within creative, thoughtful, ...

In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...

In this article, we take a look at the 40 best fashion schools in the world for 2024. If you want to skip our detailed analysis of the fashion industry, you can directly go to the 10 Best Fashion ...

What is 21st Century Fashion Design? The Drexel Westphal Master's program in Fashion Design is recognized as one of the top fashion programs in the world by Fashionista and Business of Fashion. This ...

The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

The future of online fashion sales belongs to independent fashion designers. Learn how DTC fashion brands are disrupting big ...

All Fashion Design students participate in Drexel’s nationally recognized co-op program, which requires them to work for six months in the industry in their third year during Fall/Winter or ...