The FMCG industry is preparing for a new surge of expansion in 2025, driven by apparent signs of recovery and a changing market environment. Despite the challenges of 2024, which were characterised by ...

In today's fast-paced, competitive environment, providing customers with a personalised experience is more crucial than ever. That is where hyperlocal marketing steps in. It helps the brands connect ...

In today’s hyperconnected consumer landscape, FMCG brands are no longer just competing for shelf space; they are competing for attention, trust, and relevance in a vibrant digital ecosystem. The ...

Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this ...

In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, ...

India’s FMCG landscape is undergoing a transformative shift. The traditional one-size-fits-all approach is no longer adequate in a market characterised by its diversity, rising digital adoption, and a ...

The fmcg world is changing fast. Consumers – particularly younger ones – are demanding more than just products. They want brands that align with their values and lifestyles. Here, traditional fmcg ...

Digital advertising has long promised accountability, but for most FMCG advertisers, tying digital adverts to product sales has been elusive. Writing exclusively for ExchangeWire, Michael Greene, VP ...

I am not a fan of simply “selling stuff”. That old FMCG trope of selling a single unit with a specific life span to someone, and they return to buy the same thing again. It is time to drag the sector, ...

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