Everyone talks about having a 'why': that one deep reason that keeps them going, even when the going gets tough. But James 'The Iron Cowboy' Lawrence, the endurance athlete who completed 100 Ironman ...

About 1,000 Naval Academy plebes fought through 14 hours of rigorous training Tuesday as part of the 2019 Sea Trials needed endurance, motivation and a touch of superhero inspiration. Through moments ...

Strategy fails when it ignores human energy. Learn how leaders can design strategy around motivation, focus, and recovery to sustain performance without burnout.

Recent studies have found that subliminal cues greatly impact motivation, endurance, and longevity. Subliminal Messages Improve Athletic Motivation and Performance Two new studies have found that ...

Endurance, motivation, dependability and teamwork are skills developed through sports that often transfer to real life. That’s why 100 Dane County children participated today in Hoops for Hope, a free ...

Listening to music during exercise can boost motivation, improve focus, and enhance overall workout performance.

New research demonstrates that by killing essential gut bacteria, antibiotics ravage athletes' motivation and endurance. The UC Riverside-led mouse study suggests the microbiome is a big factor ...

Okay, this isn’t a book about “endurance,” but I’m taking a broad view of the kinds of books that you might find interesting. The book isn’t a Bolt biography, but rather a wider exploration of why ...

Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.