My preferred ebook read is the B&N Nook and so I was pleased to hear of a summer promotion from Barnes & Noble. Over the next five weeks they will be giving you five free ebooks from bestselling ...

Marketing and publishing experts share tips on how to 'fatten up' your content marketing tools with ebooks, as well as offer best practices and advice on how to get the most ROI from your efforts.

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. If you’re a B2B marketer looking for more leads and sales, ...

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

A diverse content marketing strategy is a must for any modern day marketer. While microcontent has been rapidly growing in popularity (and rightfully so), long-form content such as eBooks provide a ...

Are you using eBooks as part of your content marketing strategy? Although actual lengths vary, eBooks are a great way to help with your demand generation. If done correctly, they offer several ...

The best digital marketing strategy for an ebook is to create a comprehensive content marketing plan that includes a mix of tactics such as email campaigns, social media promotion, search engine ...

If your goal is to convert more website visitors into subscribers, customers, and leads, then incorporating ebooks into your content strategy is a smart way to do just that. Ebooks are a creative way ...