A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Key Features: Drag-and-Drop Editor, Advanced automation, high deliverability, contact management, and Real-time analytics.

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

There I was, many, many, many moons ago, struggling to make Facebook ads work. I would complain to anyone who would listen that I couldn't get these ads to work, and my customer acquisition cost was ...