NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

A recent California appeals court decision against Meta Platforms threatens to disrupt online advertising by effectively banning demographic targeting, the tech organization NetChoice warned this week ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the forthcoming “cookie-pocalypse” threatening to reign havoc ...

Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. Still, many ...

Demographic audiences delivered nearly twice the reach (+99%) of interest audiences in campaigns with the same budget when the selected interest audiences were too narrow, according to a study of ...

Categories: Learn how ML refines audience segmentation, predicts behavior, and enhances marketing ROI through data-driven decisions.">Machine Learning for Targeting, Duncan is an award-winning ...

Data misclassification has become too common during a time when technology like artificial intelligence (AI) and quantum computing can sort through triggers, signals and computational analysis in ...

A new study published in the INFORMS journal Marketing Science has found that some of the most widely considered online advertising safety and fairness policies—ads that are designed to help ensure ...