This past week I had the opportunity to talk to Don Taylor with HSPO and our sales team about how one can improve the sales process and to figure out why clients went with your company and why they ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

CRO of 6sense, taking the guesswork out of efficient revenue growth with the power of AI and insights to uncover buyers already in market. It’s been a wild ride for B2B sellers and marketers recently.

Doug Bonderud is an award-winning writer capable of bridging the gap between complex and conversational across technology, innovation and the human condition. Personalization is now a priority for ...

Fragmented systems = frustrated customers. Here’s how to unify your CX with tools you already have and AI that actually helps. AI adds context. Unified profiles powered by AI help teams act on ...

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...

Total Expert, a provider of customer engagement software for the financial services industry, has added automatic life milestone updates to contact records in its summer platform release. The updated ...

This article will look at the ways AI-based CDPs provide the customer with a better experience along the entire customer journey. Artificial Intelligence (AI) and Machine Learning (ML) are dynamically ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Today's marketers are under immense pressure to deliver real results, but they face significant headwinds that make it more difficult than ever to build cost-effective, scalable marketing strategies ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

SEATTLE & LONDON--(BUSINESS WIRE)--Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced Virgin Atlantic as a new customer for its critical data foundation ...