Ultimately, we are shifting to an environment where success lies in anticipating what customers want before they ask for it.

From Amazon to Zara, the alphabet of brands engineered around the customer grows stronger by the day. Every company wants to become more customer-led, centric, driven. But why? Being customer-led ...

The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...

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Turning data into dashboards isn’t enough. The real ROI comes when insights drive action—changing how teams work, serve customers, and grow revenue. Every company collects customer data. Surveys, call ...

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As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

In dozens of conversations I’ve had with experts at IBM, Gartner, Sirius Decisions, Forrester, and others, one common theme has emerged: B2B marketing has become more dynamic, challenging, and ...

PLEASANTON, Calif., May 14, 2025--(BUSINESS WIRE)--Medallia, Inc., the global leader in customer and employee experience, and Kantar, today announced that their partnership with financial institution ...