Denote introduces an AI-powered platform that helps marketers, growth teams, and agencies build a Winning Ad Workflow. Teams ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

WPP has retained its position as the most creatively awarded group in global marketing as The Drum’s annual World Creative Rankings – the industry’s most comprehensive creative rankings that benchmark ...

Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform that ...

Brands and creators face a new era where advertising must be evidence-based, transparent, and accountable, as deinfluencers ...

Back for its 12th year, the ADWEEK Creative 100 is now open for submissions. This renowned list highlights the top creative ...

Forbes contributors publish independent expert analyses and insights. I dig into the details of media businesses. “We were coming from a product sales perspective, to understand if creativity leads to ...

"Madison Avenue" may not still be where adland is based, but plenty of creatives are still keeping the spirit of advertising's glory years alive with their campaigns. From glitzy Super Bowl spots, to ...

Advertising is still an industry dominated by men. Women hold just 30% of leadership positions in the ad world, according to data from Institute of Practitioners in Advertising. Initiatives like The 3 ...