Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1

Lego and Formula 1 kicked off a multiyear partnership in 2025. Here's how that collaboration is providing value to the toy ...
Hypebeast

LEGO Celebrates F1’s 75th Anniversary with Brick-Built Trophies

LEGO created brick-built trophies for F1’s 75th anniversary at Silverstone McLaren’s Lando Norris won 1st place; trophies built from over 2,700 bricks Designed in Denmark, each trophy took 210 hours ...
Yahoo! Sports

How LEGO reimagined the F1 British GP trophy out of bricks

It was always going to be difficult for LEGO to top its Miami Grand Prix pre-race parade, where it built drivable replicas of all 10 Formula 1 cars and put them in the hands of the best drivers in the ...

This Lego F1 car is more than a model—it's a statement

Lego’s first F1 Academy car is here to spark the next generation, and you can snag the mini version before it sees a starting grid.
ESPN

Lego to release F1 Academy car, field team in new partnership

LAS VEGAS -- A Lego-liveried car will take part in F1 Academy in 2026 as part of a new multi-year partnership between the Danish company and Formula 1's all-female support series. Lego launched a ...
Forbes

Lego Set To Debut A F1 Academy Team In 2026

Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Nov 20, 2025, 06:36pm EST The new Lego F1 Academy car ...
Wired

Lego and Formula 1 Roll Out Full Sets of Teams and Drivers

If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...
Yahoo! Sports

Here's how stop-motion Lego films capture the chaotic charm of an F1 weekend

Almost every second of a Formula 1 weekend is captured, recorded and dissected by experts and fans both in and out of the paddock. Race broadcasts, highlights reels and clips on social media all let ...
autoevolution

LEGO Technic's Ferrari F1 Car Has Opening DRS and Spinning MGU-H

In the days that preceded the Las Vegas Grand Prix this past weekend, toymaker LEGO let loose some of the details of its plan to officially link its name to that of Formula 1. And there was word of ...
autoevolution

McLaren Might Lose in F1, But They Won Toy Vehicle of the Year With LEGO

It has been a great year for LEGO Systems, which won not one but five category wins at the TOTY (Toy of The Year) awards. The technic side of LEGO is a land full of amazing collectibles and toy ...

F1 Is One Of My Favorite Movies Of The Year, And This LEGO Is Awesome. It Even Includes A Brad Pitt Minifig

If you’re a Formula One fan, as I am, you might know that LEGO has long been making sets for various F1 teams. You can get sets featuring Ferrari, McLaren, and Red Bull. In the near future, you’ll be ...