Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. If you’re a B2B marketer looking for more leads and sales, ...

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience ...

Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best? When it comes to advancing your content marketing strategy, ...

Types of Content Marketing To keep your audience engaged, having an arsenal of content formats is critical. By playing around with the different content types, you can cast a wide net and ensure your ...