Print media saw significant disruption during the coronavirus pandemic as many people moved online for news and information, but consumers’ preference for receiving and reading print on paper has ...

In the last decade, consumer attitudes toward sustainability have undergone a massive transformation, largely driven by Millennial and Gen Z consumers. Younger, more environmentally-focused shoppers ...

The 2026 Retail Customer Engagement Review from Braze reports that 30% of consumers said they’re more loyal to brands that ...

Consumers are buying less but nearly four in 10 still are buying on impulse with 47% buying on sale, Risch explained. Further, one in two consumers are shopping for the best price and for items on ...

Brand preference can be a challenge as consumer culture changes quickly and the strongest brands tend to move at the speed of consumer culture. Brands are expected to take a point of view on topics ...

Brand owners and players in the Fast-Moving Consumer Goods (FMCG) space have been urged to be dynamic to be able to meet the present-day consumer needs which are constantly evolving. The ...

Let’s face it: the cannabis industry never sits still, and 2024 was no exception. With shifting trends and new consumer demands, the market has undergone a major glow-up heading into 2025. Businesses ...

Consumers’ preferences are shifting like never before, due to a variety of societal and economic dynamics. How can quick-service restaurants adjust to maintain—and potentially increase—foot traffic ...

Restaurants are increasingly offering smaller portions to cater to consumer preferences for healthier, affordable dining ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Following the Manufacturers Association of Nigeria (MAN) statement in early January 2025 that the manufacturing sector in Nigeria recorded unsold goods accumulated to a total of N1.4trillion, which ...