A Chinese influencer has come under fire after a video resurfaced of her teaching others how to darken their skin with makeup. The video, which runs for nearly six minutes, shows Suzy using multiple ...

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The last decade in the U.S. has seen a fast progression of Asian culture diffusion. Journalist Julia Hollingsworth cited Susanna Lin in her CNN article, who said, “The growing interest in East Asian ...

I’m a beauty journalist of over 15 years, and I’m South Asian. Yes, two very separate identities, but the two are linked inextricably. Being South Asian, and growing up as a second generation Indian ...

You might be aware of age-old beauty hacks from different parts of India. But do you know that there are many Chinese beauty secrets that can help you achieve the best skin ever? Here are 7 Chinese ...

The Rani Glow, a multi-brand platform e-commerce site that showcases the best of South Asia beauty, is braving the US market despite the uncertainty of Trump’s reciprocal tariffs. In October of 2024, ...

A popular Asian beauty boutique will soon debut several new locations across the United States, which includes a new store ...

You know those scenes in anime where magical girls like Sailor Moon and Tokyo Mew Mew transform into a superhero? That’s how I feel when I do my C-beauty routine. As a teenager I started wearing ...

Over the course of the last year, as Covid-19 has raged across the United States, an outbreak of different variety has plagued every corner of the country as well. While the pandemic has spared no one ...

Since the start of the pandemic, there's been a concerning surge of anti-Asian hate crime, with racist generalisations of a "Chinese virus" weaponised against East Asians in particular. Combined with ...