NEW YORK — Consumers who buy scented pink candles at retailer Pier 1 Imports are supporting breast cancer research. Those who purchase bottled Ethos water at Starbucks are funding clean-water projects ...
What does effective charity marketing look like? Ian Gibbs of Data Stories Consulting and the Data & Marketing Association (DMA) examines best practice. The last few years have been difficult for ...
A new study by the University of Michigan offers a sobering assessment of the effectiveness of marketing deals involving companies and charities. But many fund raisers who arrange such so-called cause ...
When it comes to marketing, nonprofit groups should not simply try to raise awareness or reach small segments of their intended audience, but rather focus on spurring collective action, a brand and ...
Over the past year, charities have radically altered their media and marketing strategies to stay afloat. The cost of living crisis means that, despite demand for support and services increasing, ...
If you’ve ever wondered how much money charities spend mailing you those glossy brochures and free address labels along with their request for a donation, the answer might surprise you. CNN has found ...
After the Persian Gulf war, many Americans were seen proudly wearing Operation Desert Storm T-shirts, caps and pins. In some cases, the people thought part of the money spent on those mementos was ...
In a heartwarming display of unity and generosity, Haymarket Media Limited, in collaboration with Haldanes, hosted the annual Media & Marketing Charity Lunch at The Murray Hong Kong on December 6.
Proforma, the $600 million technology and business success leader, is ecstatic to welcome Charity Gibson to their executive leadership team as Chief Marketing Officer. An industry veteran with more ...
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