Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. Just spoke at AMA Chicago BrandSmart about a favorite topic, ...

AI made waves in 2023 with the rise of generative AI (GenAI). Now, in 2024, we're moving beyond the basics. AI is getting personal by creating detailed customer profiles that understand motivations ...

In classic marketing theory, distribution is one of the "Four P's" of the marketing mix, which refers to the core elements of Product, Price, Place and Promotion. Where you sell is sometimes just as ...

Horizontal and vertical marketing conflicts involve disagreements among businesses in a marketing channel. A marketing channel is how a product moves from its manufacturer to the consumer. Channels ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

In today's competitive environment, it's essential to establish strong relationships with potential customers, and multiple B2B channel partners help to achieve that. But what happens when companies ...