The broadcaster has seen 'big screen' views to its on-demand platform All 4 overtake other devices for the first time, up 35% from last year according to its own numbers. This supports the broadcaster ...

Channel 4 wants the UK television industry to know: the dark days are over. The 40-year-old British broadcasting institution has suffered one of the most grueling periods in its history after a ...

Channel 4 Sales is launching Smart Ad Engine, a GenAI service that seeks to make it easier for SMEs to advertise on TV. SMEs can access Smart Ad Engine at no cost to generate indicative TV ad creative ...

Channel 4 Sales has been appointed as an advertising sales partner in the UK and Ireland for the Great Network, owned by Narrative Entertainment, the UK’s largest independent free-to-air broadcaster.

Spirit Studios is partnering with Channel 4 to deliver a generative AI ad campaign. Part of Channel 4’s Fast Forward strategy, which aims to accelerate digital opportunities for ‘new-to-TV’ ...

In today’s Digest, we discuss Channel 4 launching an AI ad tool for SMEs, Jack Dorsey backing diVine, a Vine reboot featuring its video archive, as well as Jeff Bezos becoming co-CEO of Project ...

CEO Alex Mahon at the Royal Television Society's London Convention also discussed the "recovering" ad market and an abandoned idea of privatizing the TV company. By Georg Szalai Global Business Editor ...

Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered ...

CEO Alex Mahon lauded gains on YouTube and beyond as the U.K. broadcaster posted its annual report and highlighted that her team was not looking for government help as it works to turn around losses.

News in brief: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in January This year, Channel 4 will be simplifying its ad ...

Smart Ad Engine enables SMEs to generate bespoke TV ads in minutes Channel 4 Sales has launched a generative AI service called Smart Ad Engine that makes it easy for SMEs to advertise on TV. Smart Ad ...

Channel 4 is expected to name Priya Dogra, Sky’s ad chief and a former Warner Bros. Discovery (WBD) executive, as its next ...