It doesn’t matter if the campaign was real, as long as the case study looks real. That’s been the unspoken reality behind certain Cannes Lions wins for well over a decade. In 2025, the lid finally ...

From case studies presented at the Cape Town event by speakers Nurock, CCO of VML Ryan McManus, and CCO and Founder of King James Digital Matt Ross, an overriding zeitgeist of Cannes Lions 2018 ...

DM9 has admitted there were errors in the case study for its Grand Prix-winning campaign 'Efficient way to pay' after Cannes Lions launched an investigation. The São Paulo-based agency, part of the ...

Creativity Editor Tim Nudd breaks down the Cannes Lions case study controversies What's going on with Cannes Lions case studies? (Ad Age) ...