Forbes contributors publish independent expert analyses and insights. Britney Porter offers strategies and insights for achieving success. Starting a small business can be an exciting journey, and ...

Small business strategy often gets framed in heroic terms—David vs. Goliath, the underdog facing off against corporate giants. But what if that’s the wrong story? I recently worked with a group of ...

The Strategy Lab is an AI platform purpose-built to help C-suite leaders develop, align, and execute their essential business strategies. Engage in a dynamic dialogue based on Harvard Business School ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...