Here's a common problem: Many software as a service (SaaS) content marketers will tell you to prioritize TOFU (top of the funnel) content. Why? Because many marketers assume that to create a customer, ...

Learn which types of content to create for your buyers when they are Top of Funnel, Middle of Funnel, and Bottom of Funnel. When we are planning a content strategy, we invariably start thinking about ...

Not all content is created equal, there are three flavors of content (ToFu, MoFu and BoFu) that can nurture consumers. This all means one thing; the buyer journey is more content-centric than ever ...

Creative agencies today are under pressure to prove that partnerships with creators don’t just spark interest in brands but actually move people to act. To prove ROI for creator campaigns, vanity ...

Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are ...

Bottom of the funnel content is vital in any customer journey. Here's how to optimize it. Most content marketing teams are comfortable publishing top of the funnel (TOFU) content for their audience, ...

As modern marketers, we’re all familiar with the lead generation funnel. You know, the one that hasn’t changed since the 90s, the one that shows up in every general marketing deck, created in ...

Yes, there is someone at the heart of every marketing department that is determined to come up with more acronyms, because that always makes everything better. We’ve already got top of funnel content, ...