Harvard Business Review

What Is Blue Ocean Strategy — and Where Does It Go Wrong?

Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...
Forbes

Looking For A Blue Ocean Strategy? Consider These Three Risks

The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...
Sacramento State University

Rethink Growth: Finding Your Blue Ocean Strategy

In today’s fast-changing environment, traditional growth strategies are no longer enough. Markets are crowded, competition is fierce, and customer expectations are evolving at lightning speed. To stay ...
Forbes

W. Chan Kim And Renée Mauborgne: How To Shift From A Red To A Blue Ocean

I spoke to W. Chan Kim and Renée Mauborgne, authors of the new book BLUE OCEAN SHIFT – Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth, about why they decided to write the ...