Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
The internet is one of the greatest things that has happened to businesses. It provides us with an abundance of information on any area we want. And for us marketers, specifically, it has given us the ...
Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...
Scale has always been an important factor for B2B advertisers. Whenever a new channel or targeting technique emerges that B2C advertisers are warming up to, B2B advertisers—particularly those that are ...
Yearly or even longer-term marketing plans have lost their value amidst the constant waves of change we are experiencing today. As a B2B leader, whether you’re in a marketing or sales or business ...
Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications. Some B2B marketers are still treating social media as an add-on that isn’t properly ...
B2B brands plan to increase their marketing budgets in 2023, according to the 2023 B2B Marketing Mix Report, a study by Sagefrog Marketing Group. Of the firms polled, 62% will increase their marketing ...
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and ...
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