Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We’ve heard the adage that people buy with their emotions ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. I’ve been in growth marketing a long time—nearly my entire ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

With the shift to the cloud, the business of selling enterprise technology has changed as dramatically as the technology architecture itself. But a few orthodoxies have hung on through that transition ...

When it comes to being a marketer the most important principle I’ve learned is this: know thy funnel. It was the first thing I learned and to this day I need consistent reminders to wrap my head ...

New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing ...

The marketing funnel has been a mainstay for B2B marketers seemingly forever. In fact, we’ve even written about it with some regularity. It was an excellent method for B2B marketers to arrange and ...

I just had an enlightening morning at Funnel, Econsultancy’s demand generation themed B2B event. Funnel is in its third year now, making it a relative veteran on the B2B marketing events circuit – the ...

Who owns the B2B funnel? This was the focus of a discussion at last week’s FUNNEL B2B marketing event in London. One speaker noted that marketing owns the top of the funnel and sales owns the bottom ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

AI drives vendor discovery before Google ever sees the click. Learn how brand mentions, LLM citations, and branded search generate pipeline.