This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from ...

To learn more about our editorial approach, explore The Direct Message methodology. When I started my career in Silicon Valley, there was a crisp clarity in B2B branding: know your customer, speak ...

As a B2B business owner, have you ever wondered where the future of B2B marketing is heading? Would you like to be prepared to take advantage of top marketing innovations as soon as they become ...

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? The researchers found that key trends shaping B2B marketing strategy today are ...

Noa Eshed, owner of award-winning growth marketing agency Bold Digital Architects, co-host of the Real Life Superpowers podcast. B2B tech marketing is a long-term play. Quick wins are rare, and ...

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re throwing out, and how the past year may impact the ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...

Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...

B2B Marketing Exchange 2025 will take place from February 24-26, 2025, at The Phoenician in Scottsdale, Ariz. Known for its focus on B2B revenue strategies, the event offers tailored insights and ...