These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

In a world with information at everyone’s fingertips, trust is the deciding factor between a lost opportunity and a closed ...

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Learn what B2B advertising involves, how it targets decision-makers, and strategic venues for impact. Improve your business's ...

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

In this guide, we explore the top B2B contact database providers that can help you collect and manage reliable and accurate business data. B2B database providers are companies that offer a range of ...

Opinions expressed by Entrepreneur contributors are their own. I understand what it takes to build a successful B2B partnership. My company’s rollout to B2B was a planned business development step ...

The COVID-19 pandemic has forced businesses to rethink how they accept and make payments. Paper invoices, checks and point-of-sale payments have given way to “corona-free payments” through mobile apps ...

Today, we cap things off with a look at the creatives who gathered most gongs in B2B categories, one of the industry’s real ...