We’ve all been hearing more about AI agents. But it’s more than just a buzzword. On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to ...

YouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and ...

As the NBA has seen its audience shift from traditional TV to streaming, strategies and techniques for measuring that audience and interpreting viewer behavior have shifted with it, with greater ...

Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target ...

"We're thrilled to be integrating with LinkedIn's Audience Insights API," said Yariv Drori, Chief Strategy Officer at Multiview. "Our clients have seen tremendous results from our LinkedIn advertising ...

Inuvo, Inc. announced a new feature within its IntentKey technology that enables zip code-level audience insights and targeting for advertisers, enhancing their ability to conduct highly specific ...

GLASGOW, U.K. AND DALLAS—Artificial Intelligence-based content discovery, audience insight and targeted advertising expert ThinkAnalytics has formed a strategic partnership with media operations ...

NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s leading audio research and analytics platform, announced today the launch of its Audience Insights solution, a breakthrough offering designed to ...

How do “actionable insights” translate into concrete actions when it comes to media deals, partnerships, and brand growth in major sports leagues? In this clip from an opening Keynote Fireside Chat ...

The key to creating successful, high-ranking content is understanding your audience and knowing what resonates with them. Sure, that may seem obvious – but it certainly isn’t simple, especially in ...

The place we start with any brand, marketing or communications work for a client, is thinking about their audience. Who are they? What do they care about? What will they find genuinely useful that ...