One metric answers the question about marketing efficacy more honestly than most, even though it rarely appears in a report. That metric is client expansion over time.

Discover the up-and-coming marketing power players boosting brands with bold campaigns and visionary leadership.

Without governance, agentic AI can undermine brand integrity, introduce compliance risk and create decision-making opacity ...

February 27, 2026 - PRESSADVANTAGE - StoryPop UGC Agency has announced an overview of its user-generated content (UGC) ...

Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is displacing websites and traditional search as the way people learn about products, ...

AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...

We will cover an overview of Claude API's capabilities, content marketing automation strategies, implementation case studies, technical aspects of integration, and ethical considerations.

Profound is building the marketing infrastructure for an internet where brand discovery is mediated by AI. The company has rapidly become a critical platform for enterprises globally as Answer Engines ...

Even if the timing is right, you still have to navigate a clash of worldviews. Founders build companies on the belief that ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

AI systems are getting good at optimizing persuasion in commerce. They are also quietly becoming tools for strategic ...