In addition to launching a new Airbnb Services business, the company's new strategy is to lean heavily into social media advertising. Airbnb has quietly launched its first Airbnb Services ad along ...
Name of campaign: 'A different Paris' Campaign scope: 30- and 60-second videos. Publishers will include Tencent, YouTube, Naver and Yahoo!Japan, as well as social media sites such as Facebook, Twitter ...
The line between clever and stupid in corporate advertising can be hard to discern. More clear, in the viral, virulent age of social media, is the cost of crossing it. That's one lesson to be drawn ...
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