The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

In 1960, a professor at Michigan State named E. Jerome McCarthy introduced a concept he called the “Marketing Mix.” He proposed that marketing was governed by a set of interdependent variables—Product ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

For decades, marketers thrived on the use of 4Ps – Product, Price, Place, Promotion – to conduct their Tactical Marketing Planning. Now we have to ask whether the 4P marketing mix is a sufficient ...

Search and social agency, 4Ps Marketing, has announced that it will only recruit through social media, with applicants needing to have a LinkedIn page or create a YouTube video. The London based ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?